How to Review SEO Audit Results in Site Auditor

How to Review SEO Audit Results in Site Auditor

A. Select a Website

Step 1: Open Site Auditor from the left navigation.

Step 2: Click the arrow (→) next to the website you want to analyze.


Step 3: The audit dashboard for the selected website will open.

B. Open the SEO Audit Tab

Step 1: At the top of the audit dashboard, click the SEO Audit tab.


Step 2: The dashboard loads SEO metrics from the most recent crawl.

C. Review Key SEO Metrics

Step 1: Review Total Word Count
Shows the total number of words across all pages.
This helps determine whether the site is content-rich or content-thin.

Step 2: Review Average Code-to-Text Ratio
Shows how much code exists compared to visible text.
Lower values are better and indicate more readable content.

Step 3: Review Average Word Count per Page
Shows the average number of words per page.
This helps identify thin pages, overly long pages, or content imbalance.

D. Analyze Keywords by Ranking

Step 1: Review the Keyword by Rankings table.

The table shows:

  • Rank – Order based on keyword frequency

  • Keyword – Word or phrase found on the site

  • Frequency – Number of times the keyword appears

  • Density – Percentage of total site content

Step 2: Use this data to identify:

  • Overused keywords

  • Missing brand or target keywords

  • SEO optimization opportunities

  • Potential keyword cannibalization

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